[{"data":1,"prerenderedAt":300},["ShallowReactive",2],{"blog-post-how-to-add-json-ld-structured-data-zh":3},{"id":4,"title":5,"body":6,"description":282,"extension":283,"meta":284,"navigation":295,"path":296,"seo":297,"stem":298,"__hash__":299},"blog\u002Fblog\u002Fzh\u002Fhow-to-add-json-ld-structured-data.md","如何为网站添加 JSON-LD 结构化数据（2026 完整指南）",{"type":7,"value":8,"toc":274},"minimark",[9,14,18,23,26,29,118,121,125,128,137,141,148,157,165,171,177,181,195,204,210,216,219,229,232,252,257,260,270],[10,11,13],"h1",{"id":12},"如何为网站添加-json-ld-结构化数据","如何为网站添加 JSON-LD 结构化数据",[15,16,17],"p",{},"结构化数据是 SEO 中最被低估的策略之一。据统计，不到 30% 的网站使用任何形式的结构化数据，但拥有有效标记的页面 consistently 能获得更高的搜索点击率。如果你的页面没有使用 JSON-LD，你正在流失流量。",[19,20,22],"h2",{"id":21},"什么是-json-ld","什么是 JSON-LD？",[15,24,25],{},"JSON-LD 的全称是 JavaScript Object Notation for Linked Data。它用机器可读的方式描述网页内容，让搜索引擎能准确理解页面上的实体和关系。",[15,27,28],{},"一个 JSON-LD 代码块放在简单的 HTML 脚本标签中：",[30,31,36],"pre",{"className":32,"code":33,"language":34,"meta":35,"style":35},"language-html shiki shiki-themes github-light github-dark","\u003Cscript type=\"application\u002Fld+json\">\n{\n  \"@context\": \"https:\u002F\u002Fschema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"如何添加 JSON-LD 结构化数据\",\n  \"author\": { \"@type\": \"Person\", \"name\": \"作者名\" },\n  \"datePublished\": \"2026-01-15\"\n}\n\u003C\u002Fscript>\n","html","",[37,38,39,66,72,78,84,90,96,102,108],"code",{"__ignoreMap":35},[40,41,44,48,52,56,59,63],"span",{"class":42,"line":43},"line",1,[40,45,47],{"class":46},"sVt8B","\u003C",[40,49,51],{"class":50},"s9eBZ","script",[40,53,55],{"class":54},"sScJk"," type",[40,57,58],{"class":46},"=",[40,60,62],{"class":61},"sZZnC","\"application\u002Fld+json\"",[40,64,65],{"class":46},">\n",[40,67,69],{"class":42,"line":68},2,[40,70,71],{"class":46},"{\n",[40,73,75],{"class":42,"line":74},3,[40,76,77],{"class":46},"  \"@context\": \"https:\u002F\u002Fschema.org\",\n",[40,79,81],{"class":42,"line":80},4,[40,82,83],{"class":46},"  \"@type\": \"Article\",\n",[40,85,87],{"class":42,"line":86},5,[40,88,89],{"class":46},"  \"headline\": \"如何添加 JSON-LD 结构化数据\",\n",[40,91,93],{"class":42,"line":92},6,[40,94,95],{"class":46},"  \"author\": { \"@type\": \"Person\", \"name\": \"作者名\" },\n",[40,97,99],{"class":42,"line":98},7,[40,100,101],{"class":46},"  \"datePublished\": \"2026-01-15\"\n",[40,103,105],{"class":42,"line":104},8,[40,106,107],{"class":46},"}\n",[40,109,111,114,116],{"class":42,"line":110},9,[40,112,113],{"class":46},"\u003C\u002F",[40,115,51],{"class":50},[40,117,65],{"class":46},[15,119,120],{},"它不会影响页面外观，只帮助机器理解内容。",[19,122,124],{"id":123},"为什么-json-ld-对-seo-很重要","为什么 JSON-LD 对 SEO 很重要",[15,126,127],{},"Google 用结构化数据来生成富媒体搜索结果：星级评分、食谱卡片、FAQ 手风琴、产品轮播等。这些增强结果在 SERP 中占据更大视觉空间，通常能获得更高的点击率。",[15,129,130,131,136],{},"我们的 ",[132,133,135],"a",{"href":134},"\u002Fzh\u002Ftools\u002Fjson-ld-generator","JSON-LD 生成器"," 可在几秒内生成任意类型 Schema 的完整代码。",[19,138,140],{"id":139},"常用-schema-类型","常用 Schema 类型",[15,142,143,147],{},[144,145,146],"strong",{},"Article \u002F BlogPosting","：适用于博客和新闻网站。需包含 headline、author、datePublished、publisher 等字段。",[15,149,150,153,154,156],{},[144,151,152],{},"Product \u002F Offer","：适用于电商产品页。使用我们的 ",[132,155,135],{"href":134},"。",[15,158,159,162,163,156],{},[144,160,161],{},"FAQPage","：适用于问答页面。可产生手风琴式富媒体结果。使用 ",[132,164,135],{"href":134},[15,166,167,170],{},[144,168,169],{},"BreadcrumbList","：适用于面包屑导航，帮助 Google 理解网站层级结构。",[15,172,173,176],{},[144,174,175],{},"LocalBusiness","：适用于本地服务商家，包含名称、地址、电话、营业时间等。",[19,178,180],{"id":179},"如何添加-json-ld","如何添加 JSON-LD",[15,182,183,186,187,190,191,194],{},[144,184,185],{},"方式一：直接 HTML"," — 将 JSON-LD 脚本标签粘贴到 ",[37,188,189],{},"\u003Chead>"," 或 ",[37,192,193],{},"\u003Cbody>"," 中。",[15,196,197,200,201,156],{},[144,198,199],{},"方式二：WordPress"," — 使用 Yoast SEO、Rank Math 等插件，或直接修改主题的 ",[37,202,203],{},"header.php",[15,205,206,209],{},[144,207,208],{},"方式三：Shopify"," — 在 Liquid 模板中输出 JSON-LD。",[15,211,212,215],{},[144,213,214],{},"方式四：前端框架"," — 使用框架的 head 管理 API 注入 JSON-LD。",[19,217,218],{"id":218},"验证结构化数据",[15,220,221,222,228],{},"部署前务必测试：使用 ",[132,223,227],{"href":224,"rel":225},"https:\u002F\u002Fsearch.google.com\u002Ftest\u002Frich-results",[226],"nofollow","Google Rich Results Test","、Schema.org Validator，以及 Google Search Console 的\"增强功能\"报告。",[19,230,231],{"id":231},"常见错误",[233,234,235,239,246,249],"ul",{},[236,237,238],"li",{},"编造页面上不存在的评分、价格等数据（违反 Google 指南）",[236,240,241,242,245],{},"忘记更新 ",[37,243,244],{},"dateModified"," 字段",[236,247,248],{},"使用错误的 Schema 类型",[236,250,251],{},"遗漏必填字段",[15,253,130,254,256],{},[132,255,135],{"href":134}," 会高亮必填字段，帮你避免这些错误。",[258,259],"hr",{},[15,261,262],{},[263,264,265,266,269],"em",{},"无需手写代码，使用",[132,267,268],{"href":134},"免费 JSON-LD 生成器","生成结构化数据。",[271,272,273],"style",{},"html pre.shiki code .sVt8B, html code.shiki .sVt8B{--shiki-default:#24292E;--shiki-dark:#E1E4E8}html pre.shiki code .s9eBZ, html code.shiki .s9eBZ{--shiki-default:#22863A;--shiki-dark:#85E89D}html pre.shiki code .sScJk, html code.shiki .sScJk{--shiki-default:#6F42C1;--shiki-dark:#B392F0}html pre.shiki code .sZZnC, html code.shiki .sZZnC{--shiki-default:#032F62;--shiki-dark:#9ECBFF}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}html.dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}",{"title":35,"searchDepth":68,"depth":68,"links":275},[276,277,278,279,280,281],{"id":21,"depth":68,"text":22},{"id":123,"depth":68,"text":124},{"id":139,"depth":68,"text":140},{"id":179,"depth":68,"text":180},{"id":218,"depth":68,"text":218},{"id":231,"depth":68,"text":231},"面向站长和 SEO 从业者的 JSON-LD 结构化数据实操教程。涵盖 Article、Product、FAQ、Breadcrumb 等类型，以及 Google Rich Results 验证方法。","md",{"date":285,"category":286,"tags":287,"relatedTools":292,"image":294},"2026-01-15","structured-data",[288,289,290,291],"json-ld","结构化数据","schema.org","富媒体搜索结果",[293],"json-ld-generator","\u002Fsite-icon.png",true,"\u002Fblog\u002Fzh\u002Fhow-to-add-json-ld-structured-data",{"title":5,"description":282},"blog\u002Fzh\u002Fhow-to-add-json-ld-structured-data","WQEUHMUB4iutvUxXCsstp4b0KyGnZokYPmgG7TBCyrI",1780480144751]