[{"data":1,"prerenderedAt":277},["ShallowReactive",2],{"blog-post-faq-schema-rich-results-zh":3},{"id":4,"title":5,"body":6,"description":259,"extension":260,"meta":261,"navigation":272,"path":273,"seo":274,"stem":275,"__hash__":276},"blog\u002Fblog\u002Fzh\u002Ffaq-schema-rich-results.md","FAQ Schema 教程：如何在 Google 获得手风琴式富媒体结果",{"type":7,"value":8,"toc":251},"minimark",[9,13,23,28,31,35,170,174,177,180,187,193,213,219,222,225,228,234,237,247],[10,11,5],"h1",{"id":12},"faq-schema-教程如何在-google-获得手风琴式富媒体结果",[14,15,16,17,22],"p",{},"FAQ Schema 能在 Google 搜索结果中产生可展开的手风琴效果。这些富媒体结果占用更多 SERP 空间，能显著提升点击率。使用我们的 ",[18,19,21],"a",{"href":20},"\u002Fzh\u002Ftools\u002Fjson-ld-generator","JSON-LD 生成器"," 秒级创建有效标记。",[24,25,27],"h2",{"id":26},"faq-富媒体结果如何工作","FAQ 富媒体结果如何工作",[14,29,30],{},"当 Google 检测到有效的 FAQPage 结构化数据时，可能将你的问答以可展开的形式展示在搜索结果下方。用户点击即可在 SERP 中直接查看答案。",[24,32,34],{"id":33},"json-ld-格式","JSON-LD 格式",[36,37,42],"pre",{"className":38,"code":39,"language":40,"meta":41,"style":41},"language-json shiki shiki-themes github-light github-dark","{\n  \"@context\": \"https:\u002F\u002Fschema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"什么是 FAQ Schema？\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"FAQ Schema 是一种结构化数据……\"\n    }\n  }]\n}\n","json","",[43,44,45,54,71,84,93,106,119,128,141,152,158,164],"code",{"__ignoreMap":41},[46,47,50],"span",{"class":48,"line":49},"line",1,[46,51,53],{"class":52},"sVt8B","{\n",[46,55,57,61,64,68],{"class":48,"line":56},2,[46,58,60],{"class":59},"sj4cs","  \"@context\"",[46,62,63],{"class":52},": ",[46,65,67],{"class":66},"sZZnC","\"https:\u002F\u002Fschema.org\"",[46,69,70],{"class":52},",\n",[46,72,74,77,79,82],{"class":48,"line":73},3,[46,75,76],{"class":59},"  \"@type\"",[46,78,63],{"class":52},[46,80,81],{"class":66},"\"FAQPage\"",[46,83,70],{"class":52},[46,85,87,90],{"class":48,"line":86},4,[46,88,89],{"class":59},"  \"mainEntity\"",[46,91,92],{"class":52},": [{\n",[46,94,96,99,101,104],{"class":48,"line":95},5,[46,97,98],{"class":59},"    \"@type\"",[46,100,63],{"class":52},[46,102,103],{"class":66},"\"Question\"",[46,105,70],{"class":52},[46,107,109,112,114,117],{"class":48,"line":108},6,[46,110,111],{"class":59},"    \"name\"",[46,113,63],{"class":52},[46,115,116],{"class":66},"\"什么是 FAQ Schema？\"",[46,118,70],{"class":52},[46,120,122,125],{"class":48,"line":121},7,[46,123,124],{"class":59},"    \"acceptedAnswer\"",[46,126,127],{"class":52},": {\n",[46,129,131,134,136,139],{"class":48,"line":130},8,[46,132,133],{"class":59},"      \"@type\"",[46,135,63],{"class":52},[46,137,138],{"class":66},"\"Answer\"",[46,140,70],{"class":52},[46,142,144,147,149],{"class":48,"line":143},9,[46,145,146],{"class":59},"      \"text\"",[46,148,63],{"class":52},[46,150,151],{"class":66},"\"FAQ Schema 是一种结构化数据……\"\n",[46,153,155],{"class":48,"line":154},10,[46,156,157],{"class":52},"    }\n",[46,159,161],{"class":48,"line":160},11,[46,162,163],{"class":52},"  }]\n",[46,165,167],{"class":48,"line":166},12,[46,168,169],{"class":52},"}\n",[24,171,173],{"id":172},"google-的要求","Google 的要求",[14,175,176],{},"FAQ 内容必须在页面可见。不能将答案隐藏在折叠面板中而仅在 Schema 中暴露。问答内容必须来自页面本身，不能来自用户提交内容。医疗、法律和金融类建议可能面临额外审查。",[24,178,179],{"id":179},"常见错误",[14,181,182,186],{},[183,184,185],"strong",{},"在页面隐藏答案","：如果答案对用户不可见，Google 不会展示富媒体结果。",[14,188,189,192],{},[183,190,191],{},"用于广告目的","：不要在 FAQ 答案中塞入促销内容。Google 可能对此进行惩罚。",[14,194,195,198,199,202,203,202,206,202,209,212],{},[183,196,197],{},"缺少必填字段","：",[43,200,201],{},"@type","、",[43,204,205],{},"name",[43,207,208],{},"acceptedAnswer",[43,210,211],{},"text"," 均为必填。",[14,214,215,218],{},[183,216,217],{},"重复问题","：同一问题只应出现在网站的一个页面上。",[24,220,221],{"id":221},"验证方法",[14,223,224],{},"添加 FAQ Schema 后，使用 Google Rich Results Test 测试，并关注 Search Console 的增强功能报告。富媒体结果可能需要数天或数周才会出现。",[24,226,227],{"id":227},"核心要点",[14,229,230,231,233],{},"FAQ Schema 能带来宝贵的 SERP 展示空间。保持答案在页面可见，避免促销内容，使用我们的 ",[18,232,21],{"href":20}," 生成无错误的 JSON-LD。",[235,236],"hr",{},[14,238,239],{},[240,241,242,243,246],"em",{},"使用",[18,244,245],{"href":20},"免费 JSON-LD 生成器","生成有效标记。",[248,249,250],"style",{},"html pre.shiki code .sVt8B, html code.shiki .sVt8B{--shiki-default:#24292E;--shiki-dark:#E1E4E8}html pre.shiki code .sj4cs, html code.shiki .sj4cs{--shiki-default:#005CC5;--shiki-dark:#79B8FF}html pre.shiki code .sZZnC, html code.shiki .sZZnC{--shiki-default:#032F62;--shiki-dark:#9ECBFF}html .default .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .shiki span {color: var(--shiki-default);background: var(--shiki-default-bg);font-style: var(--shiki-default-font-style);font-weight: var(--shiki-default-font-weight);text-decoration: var(--shiki-default-text-decoration);}html .dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}html.dark .shiki span {color: var(--shiki-dark);background: var(--shiki-dark-bg);font-style: var(--shiki-dark-font-style);font-weight: var(--shiki-dark-font-weight);text-decoration: var(--shiki-dark-text-decoration);}",{"title":41,"searchDepth":56,"depth":56,"links":252},[253,254,255,256,257,258],{"id":26,"depth":56,"text":27},{"id":33,"depth":56,"text":34},{"id":172,"depth":56,"text":173},{"id":179,"depth":56,"text":179},{"id":221,"depth":56,"text":221},{"id":227,"depth":56,"text":227},"学习如何实现 FAQPage 结构化数据以获得 Google 手风琴式搜索结果。涵盖 JSON-LD 格式、必填字段和常见错误。","md",{"date":262,"category":263,"tags":264,"relatedTools":269,"image":271},"2026-04-02","structured-data",[265,266,267,268],"faq schema","富媒体结果","json-ld","结构化数据",[270],"json-ld-generator","\u002Fsite-icon.png",true,"\u002Fblog\u002Fzh\u002Ffaq-schema-rich-results",{"title":5,"description":259},"blog\u002Fzh\u002Ffaq-schema-rich-results","YEWlo7yqT-ysEE3ZeXtnIWxN0J_tq0MzRvP0PYLcekE",1780480145272]