[{"data":1,"prerenderedAt":163},["ShallowReactive",2],{"blog-post-write-seo-title-meta-description-en":3},{"id":4,"title":5,"body":6,"description":145,"extension":146,"meta":147,"navigation":158,"path":159,"seo":160,"stem":161,"__hash__":162},"blog\u002Fblog\u002Fen\u002Fwrite-seo-title-meta-description.md","How to Write SEO Titles and Meta Descriptions That Get Clicks",{"type":7,"value":8,"toc":136},"minimark",[9,13,17,22,35,41,51,57,63,67,74,80,86,92,97,101,108,112,115,119,124,127],[10,11,5],"h1",{"id":12},"how-to-write-seo-titles-and-meta-descriptions-that-get-clicks",[14,15,16],"p",{},"Your title tag and meta description are the first things searchers see. A well-crafted pair can lift CTR by 20% or more without changing your ranking.",[18,19,21],"h2",{"id":20},"title-best-practices","Title Best Practices",[14,23,24,28,29,34],{},[25,26,27],"strong",{},"Length",": 50-60 characters. Google truncates longer titles. Use our ",[30,31,33],"a",{"href":32},"\u002Ftools\u002Fmeta-title-description-preview","Meta Previewer",".",[14,36,37,40],{},[25,38,39],{},"Primary keyword near front",": Within first 30 characters.",[14,42,43,46,47],{},[25,44,45],{},"Brand at end",": ",[48,49,50],"code",{},"Primary Keyword | Brand Name",[14,52,53,56],{},[25,54,55],{},"Unique per page",": Duplicate titles confuse search engines.",[14,58,59,62],{},[25,60,61],{},"Actionable language",": \"How to,\" \"Best,\" numbers, and current year improve CTR.",[18,64,66],{"id":65},"meta-description-best-practices","Meta Description Best Practices",[14,68,69,71,72,34],{},[25,70,27],{},": 120-155 characters. Check with our ",[30,73,33],{"href":32},[14,75,76,79],{},[25,77,78],{},"Include primary keyword",": Gets bolded in SERPs when it matches the query.",[14,81,82,85],{},[25,83,84],{},"Call to action",": \"Learn how,\" \"Discover,\" \"Find out\" -- give users a reason to click.",[14,87,88,91],{},[25,89,90],{},"Match search intent",": Informational vs commercial.",[14,93,94,96],{},[25,95,55],{},": Never duplicate descriptions.",[18,98,100],{"id":99},"preview-before-publishing","Preview Before Publishing",[14,102,103,104,107],{},"Use our ",[30,105,106],{"href":32},"Meta Title and Description Previewer"," to see exactly how your snippet looks in desktop and mobile results. Catch truncation and placement issues before they go live.",[18,109,111],{"id":110},"common-mistakes","Common Mistakes",[14,113,114],{},"Keyword stuffing, writing for bots not humans, default descriptions, missing descriptions entirely, same title on every page.",[18,116,118],{"id":117},"key-takeaways","Key Takeaways",[14,120,121,122,34],{},"Titles 50-60 chars, keyword near front, brand at end. Descriptions 120-155 chars, keyword included, call to action. Always preview with our ",[30,123,33],{"href":32},[125,126],"hr",{},[14,128,129],{},[130,131,132,133,34],"em",{},"Check your titles with our ",[30,134,135],{"href":32},"free Meta Previewer",{"title":137,"searchDepth":138,"depth":138,"links":139},"",2,[140,141,142,143,144],{"id":20,"depth":138,"text":21},{"id":65,"depth":138,"text":66},{"id":99,"depth":138,"text":100},{"id":110,"depth":138,"text":111},{"id":117,"depth":138,"text":118},"Learn to craft SEO titles and meta descriptions that drive clicks. Covers character limits, keyword placement, and SERP preview tools.","md",{"date":148,"category":149,"tags":150,"relatedTools":155,"image":157},"2026-03-05","content-seo",[151,152,153,154],"meta title","meta description","serp","ctr",[156],"meta-title-description-preview","\u002Fsite-icon.png",true,"\u002Fblog\u002Fen\u002Fwrite-seo-title-meta-description",{"title":5,"description":145},"blog\u002Fen\u002Fwrite-seo-title-meta-description","QjWjaAG2aeXrnX9Yl9IsuaAltmMkI6wS4hoEZosh62M",1780480144757]